The Definitives

Dawn of the Dead (1978)

Director: George A. Romero
Cast: Ken Foree, David Emge, Scott H. Reiniger, and Geylen Ross
Rated: Unrated
Runtime: 139 min.

by Brian Eggert

Entered into
The Definitives:
10/29/2007

Original Release Date:
5/24/1978

I will knock down the Gates of the Netherworld,
I will smash the doorposts, and leave the doors flat down,
and will let the dead go up to eat the living!
And the dead will outnumber the living!

Epic of Gilgamesh, written roughly 2500 BC

Every culture has its zombie equivalents, be they corporeal emblems of fear and horror, or representations of a broader social subject. Existing as empty ciphers, meaning can be applied to zombies however the author deems. Cinema uses them as horror devices, as the faceless crowd of monsters; their presence is moored onto social commentary with metaphor working under camouflage of blood and gore and violence.

With his 1968 picture Night of the Living Dead, filmmaker George A. Romero introduced popular culture to what is now the iconic film and literary zombie. In the movie, recently dead bodies reanimate to create barely mobile, decaying corpses void of logic and reason, whose sole purpose is to feed on the flesh of the living. Victims bitten by zombies turn into zombies themselves, adding to the numbers of living dead with each passing moment. The survivors hole-up in an empty farmhouse, fighting off panic and the oncoming horde of undead while witnessing the first stages of zombie apocalypse.

By the time Romero’s first zombie sequel Dawn of the Dead rises in 1978, bedlam sets his fictional world afire. We see how quickly zombie infection spreads in populated areas—and I use the term “infection” casually, as Romero is wary not to give the exact cause of his outbreak (radiation from an exploded Venus satellite is suggested in Night). Populated areas are washed over with undead. News broadcasts control airways and showcase arguments between experts on how to manage the crisis. Civilization has all but crumbled.

SWAT men Peter (Ken Foree) and Roger (Scott H. Reiniger) clear out a project prior to their flight, seeing first-hand how the plague spreads and how humanity resorts to awful lows because of it. Aside from zombie carnage, they witness a racist cop blast innocents and religious blindness cause suffering. They finally settle on fleeing with traffic reporter-friend Stephen (David Emge) and his pregnant girlfriend Francine (Gaylen Ross) in Stephen’s traffic helicopter. Flying across unpopulated areas, they observe the countryside wrought with undead. And after barely surviving a stop for gas, they need a place to collect themselves; a massive structure, a shopping mall, offers a landing and safe stay. Their prolonged residence there results in Romero’s graphic attacks on humanity, and American consumer culture more than monstrosity, since the one bred the other.

Monroeville Mall was one of the first megalopolis shopping centers of its time. Its stores house food, clothing, tools, guns—everything average consumers could hope for. Zombies flock to it, though not for a meal. Peter determines “They're after the place. They don't know why. They just remember. Remember that they want to be in here.” Straggling undead wander about like window shoppers strolling on a lazy weekday afternoon, not buying, just looking. Zombies remember their consumer drive, making them less anonymous creatures and still remotely human. Within this detail, Romero notes his first link between consumers and zombies: Humans have a need for material indulgence, approximating the zombies’ blind need to eat human flesh—vices neither party necessarily needs, they just want.

Our heroes resolve to stay in the complex and turn its storage room into their simulated apartment. While out exploring the mall, the men leave pregnant Fran alone and unarmed; they return just in time to save her from a wandering Hare Krishna zombie. Stephen consoles her: “You should see all the great stuff we got, Frannie,” he says. “All kinds of stuff. This place is terrific. It really is, it’s perfect. All kinds of things. We’ve really got it made here, Frannie.” In a post-apocalyptic world where money is obsolete, his materialism frightens her. For Stephen and the other men, this mall is a mound of gold, something to defend or even die for. Fran alone realizes their potential mistake: “I’m afraid. You’re hypnotized by this place. All of you. It’s so bright and neatly wrapped, you don’t see that it’s a prison too.” A true survivalist, the only one in the group, she continues, “Stephen, let’s just take what we need and keep going.” Her vote is the minority, however. Stephen and the others maintain everything they need is right there.

All entrances are sealed, protected by shatterproof glass. Our heroes drive semi trucks in front of each mall entrance, creating crude blockades. But this risky excursion to shield themselves marks the group; Roger is bitten, surviving for the time being, allowing the trucks to be moved and their shelter protected. Their undead-free safe-haven materializes after they kill the few remaining zombies inside the secured mall. Every contingency is thought-out to prevent their demise. Their sparsely-stocked helicopter sits on the mall’s roof for quick escape. They cloak the hallway leading to their storage room by installing a makeshift wall over the opening. Their sanctuary is hidden, should anyone, living or otherwise, come looking.

After Roger is bitten, he slowly turns. The others are tortured with the sounds of his winding down, his dying gibberish. At one point he howls victory for their mall conquest: “We whipped ‘em and we got it all!” Even in impending death Roger’s obsession with what the mall preoccupies his mind; it is the one thing he can cling to in an otherwise chaotic world now void of any semblance of social order. Surely materialism affects modern consumers in the same way. The knickknacks and endless collections held by everyday people can engulf them, become an obsession, and even provide stability when there is none.

All zombie threats are expelled from their mall, including Roger, who Peter kills when reanimation occurs. A subsequent melancholy strikes the group; with nothing to do, boredom and malaise set in. Once an empty space with blank walls and no carpet, they deck their storage room out like a posh apartment, complete with new carpet, furniture, appliances, spices, and every superfluous amenity conceivable. They direct their attention toward the offerings of the mall. Going out to collect their clothes, watches, hats, chocolate, guns, makeup, and groceries, they mope back to their hideaway like wandering shoppers. One cannot help but see Romero’s correlation between the listlessness of consumer culture and the lifeless crawl of the living dead.

Consumer culture is Romero’s true villain in Dawn, not zombies, as shown in the third act. Our three remaining heroes face a human biker gang of raiders. Before the onslaught, the three take one last look at their mall, almost as if saying goodbye to a lover. We see them in fur coats and swank outfits provided by their haven. Back in reality and facing a human threat, they replace their glitz with their former occupational garb, and arm themselves with guns and ammo.

Played by a real-life motorcycle gang and shown riding their actual bikes, the invading marauders unintentionally liberate Peter, Stephen, and Fran from their material trap. Bikers smash open an entrance, allowing hundreds of zombies back into the mall. Here Romero juxtaposes his two metaphoric zombie types: the undead, and the blind consumers frantically clawing at each other for the mall’s contents. The ensuing battle depicts consumer genocide, simultaneously symbolized in horrific detail by the undead zombies devouring human flesh.

Dawn’s visual look and zombie effects were the result of Romero’s longtime friend and coworker, makeup guru Tom Savini. Savini used a gaudy, cheap 3M blood formula, recalling the thickness and brightness of a melted “red” crayon. He also picked a type of gray makeup for the living dead’s skin tones, which on film appears bluish. Within Savini’s exaggeration of blood and gore are graphic images, inciting appropriate ooohs and aaahs and the occasional scream. But there are also extreme, unnatural, primary color qualities that accentuate Romero’s cartoonish intent and virtual lampooning of consumer culture—an unintentional colorant note according to Savini, who originally called his color choices mistakes.

Indeed, Romero’s film is a comic book ordeal with maximum ironic effect. Certainly his use of the term “zombie” refers to more than just living dead status. Our four heroes in Dawn are philosophical and social zombies, or slaves to The System. It is a common allegory: workers in bureaucratic office buildings are divided into cubicles, face computers, all with identical office furniture, pens, staplers, and other office supplies—they are the actual living dead. Romero, a longtime radical, translates conformity and orthodoxy as lack of existence, hence its metaphoric translation into zombism.

Religions also use living dead as symbols, to elicit damnation. The living dead represent victims punished by way of life without life, or life without consciousness and a beating heart, existing solely to destroy life. Allegorical and straightforward references to zombies appear all throughout religious history, though the term “zombie” originated in Kongo, Africa, and did not appear in the English language until the nineteenth century. In the previously noted Epic of Gilgamesh, one of civilization’s earliest known written stories dating from the Sumerian empire, Ishtar threatens her father with “the living dead” that will “out number” and “eat the living”. Ancient Japanese Buddhists believed in Jikininki, cursed ghosts that devour corpses of the recently dead; Jikininki are inimitably self aware and despise their undead hunger. Even pop-culture references such as Mary Shelley’s novel Frankenstein or early cinema like the 1932 Bela Lugosi shocker White Zombie suggest such symbolic themes.

The Bible contains comparable references, with descriptions that recall plague-like, Romeroesque zombies. In the book of Zechariah, written roughly around 400 BCE, the prophet describes Judgment Day beginning with changes in the world’s geography and landscape. He speaks of the Lord’s Plague that will be given to those who would harm Jerusalem. Zechariah writes:

Their flesh shall rot while they are still on their feet; their eyes shall rot in their sockets, and their tongues shall rot in their mouths. On that day a great panic from the Lord shall fall on them, so that each will seize the hand of a neighbor, and the hand of the one will be raised against the hand of the other.
—Zechariah 14: 12-15
With descriptions of decomposing flesh and “great panic”, Zechariah’s words bear frightening resemblance to Romero’s zombie apocalypse mythology. Catholicism’s influences are blatant throughout the director's work. “Seize the hand of your neighbor” could stand in for zombism spreading via bites, continuing from one person to the next like a disease. Talk of apocalypse will invariably inspire the human association between the prophesied end of the world and the living dead, a venerable link thanks to religious fanaticism. Romero plays with religion throughout each of his zombie movies; ironically, his survivors often determine that God does not exist.

Peter’s famous quote (also Dawn’s tagline) comes from his Voodoo priest father: “When there’s no more room in hell, the dead will walk the earth.” Religious belief in the living dead has some basis in fact, thanks to Voodoo myth. While sifting through pop-culture misconceptions about Voodoo practices, as well as studied spiritual and remedial characteristics, one cannot ignore reports by Wade Davis. A noted author and Harvard ethnobotanist, Davis’ explorations into Haitian Voodoo pharmacology uncovered what appeared to be zombification. Haitian myth speaks of dead subjects awoken by a bokor or Voodoo priest, who controls his subject by possession or suggestion. Davis witnessed such zombification first hand, later finding pharmacological reasoning behind it, however mysterious—with use of a tetrodotoxin (potent venom found in pufferfish), victims enter a near-death state. This effect can be prolonged for days, leaving vital signs barely visible even to doctors. Davis claimed another drug, usually a psychoactive ingredient, left the subject open to suggestion or possession. The resultant effect leaves the subject appearing active, but also perceptibly “dead”.

Cinematic zombies habitually find themselves the substance of religious or sociological metaphor. Perhaps it is their anonymous, inhuman-but-human nature that makes them perfect vessels for symbolic meaning, though seldom satirically so like in Romero’s Dawn.

Night of the Living Dead uses zombies to discuss violence vis-à-vis criticisms of American staples like media and government. In Night, panicky reporters give confused accounts under the chaotic strain; government officials are no help in identifying the outbreak; even Romero’s saviors, the neighboring yokel militia, mistake the film’s black hero (Duane Jones) for one of the living dead and kill him. Critics at the time saw the picture as an allegory to the Vietnam conflict or to American racism. I believe Romero challenges all establishments in Night, suggesting their breakdown given the right situation. Scholarly critiques of Night argue a single, precise theme, while I think Romero looks at the all-encompassing picture within that film. His subsequent zombie movies center on more focused arguments developed from this model.

Romero calls his follow up to Dawn, entitled Day of the Dead, his favorite of his own pictures. The story takes place long after the zombie apocalypse has overrun the world. Scientists and military personnel in an underground compound search for a solution to the living dead problem. With little research progress to raise hopes, the compound’s few remaining survivors break down. Military men become power hungry and anxious, even frenzied. The scientists have no prospects for a speedy solution. The chief scientific mind, Dr. Logan (Richard Liberty), experiments with a zombie he names “Bub” (Sherman Howard), hoping to domesticate it. He talks to it, even feeds it human flesh for a pseudo Pavlovian response. Bub is certainly made more human as the mad Dr. Logan desires; instead of eating people, Bub prefers to shoot them with a gun. Meanwhile, Terry Alexander and Jarlath Conroy play the two civilians who are smart enough to keep away from any “organization”, knowing it will eventually collapse. With Day, Romero attacks the inefficiency and sometimes lunacy of military, government, and scientific establishments, showing us the result when government haphazardly attempts to gain control of something irrepressibly chaotic.  

Romero’s 2005 picture Land of the Dead proposes that Americans fear their government, when really we should be the corrupt government’s worst enemy. Survivors of the zombie apocalypse live on a sectioned-off part of Pittsburg, a massive enclave surrounded by protecting water and electrified fences—a myth-named paradise they call Fiddler’s Green. The poor are extremely poor, while the rich are provided for in an executive building maintained by people of class and distinction. There is a vital parallel to George W. Bush, here represented by Paul Kaufman (Dennis Hopper), a money-grubbing, nose-picking executive, placed high up in his tower, uncaring for the population below. Zombies evolve and learn to think for themselves. Their Bub-like leader is Big Daddy (Eugene Clark), a zombie who slowly develops problem-solving skills, including the realization that water cannot drown the living dead (so much for escaping to a zombie-free island). The zombies’ small intellectual growth hints that the working classes have become philosophical zombies, but can easily awake and overrun their oppressors if they choose to.    

In 2004, Zack Snyder helmed Universal Studios’ remake of Romero’s Dawn of the Dead, without the desirable commentary on consumer culture. Screenwriter James Gunn offers a higher number of characters in the mall, meaning added deaths and a more linear storyline, although less satire. Also absent is the biker gang, which takes away yet another layer of Romero’s thesis on humanity destroying itself. Jokes are more apparent with muzak humming Bobby McFerrin’s “Don’t Worry, Be Happy” and characters exchanging typical horror-movie banter. Paper-thin characterizations notwithstanding, this group survival story succeeds with shocks and awes of expertly produced zombie gore and smartly imagined action-horror sequences, including a cringe-inducing zombie-baby delivery. The result of Snyder’s flashy, slow-motion heavy direction and the addition of running undead (derived from 28 Days Later) makes for bloody, rousing entertainment, constructed skillfully, with merely the setting of Romero’s Dawn repeated.

Examining Snyder’s remake, we realize what a thoughtful, anti-commercial film Romero made with his original Dawn of the Dead. And he did it with just five-hundred thousand dollars, a low-budget enterprise given Romero’s massive scope. His script was over 200 pages, not because he intended to make a three-hour-plus horror movie, but because his descriptions are so exhaustive. Each sequence was illustrated with words long before shooting, so how unexpected it is that Romero’s preplanning is not followed with noticeably fluid camerawork or organization. Scenes such as Dawn’s semi-truck moving were shot almost verbatim to the script, whereas the biker gang’s entrance and their entire pillage was improvised—Romero even randomly suggested a pie fight. All at once, bikers laugh like circus clowns, attacking zombies with cream pies and seltzer sprays. Romero’s absurd pie fight sequence underscores the entire film’s caustic, comic temperament, complete with muzak blaring throughout. Romero works happily within budgetary confines, allowing for strict discipline in some areas and a readiness for improvisation in others. His fast, economic editing creates the flow and suspense, never dependent on one angle or shot. His craftsmanlike brilliance resides within his ability to bring his own sometimes sporadic shots masterfully together in the editing room. 

Political and social satire has never been as dark as it is with George A. Romero’s films, wherein gags are outlined by living death and punctuated by sinewy, bloody gore. This implanted wink from the director reminds us that we should be both amused and shocked, as well as pondering his thoughtful underlying message. Romero’s pervasive, colorful violence in Dawn of the Dead denotes his focused statement against consumer culture. His archetypal, varying allegorical definitions for the zombie have lasted throughout his career, inspiring an entire subgenre of horror, with Dawn as its unsurpassable masterpiece.